Shelly – Smart Home and Building Automation Solutions

Shelly is a European technology company specializing in smart home and building automation solutions. The brand is known for compact smart relay modules, energy monitoring systems and advanced automation devices designed for both residential and professional use.

Shelly products are available in Latvia through Lynxgear.lv (LATLYNX SIA), offering reliable automation solutions for homes, offices, workshops and technical installations.

Company Overview

Shelly Group SE is headquartered in Sofia, Bulgaria, where the company’s main research, development, sales and support operations are located. The company has expanded internationally with offices in Germany, the United States and Asia.

Originally founded in 2003 as a telecommunications and mobile services company, the business later shifted its focus toward IoT and smart automation technologies. This led to the creation of the Shelly product ecosystem.

Technology and Innovation

Shelly devices are designed to provide practical, flexible and affordable smart automation:

• Wi-Fi smart relay switches
• energy monitoring systems
• smart lighting control
• temperature and climate automation
• smart building integration
• compact retrofit automation modules

One of Shelly’s most recognized product categories includes compact relay switches such as Shelly 1 Gen4, Shelly 1PM Gen4 and Wave series modules, which are installed behind wall switches and power outlets for hidden smart automation.

Smart Automation Ecosystem

Shelly products support a wide range of smart home and professional automation scenarios:

• remote lighting control
• power consumption monitoring
• heating and climate automation
• smart appliance control
• office and building management
• custom DIY automation projects

Compatibility

Shelly devices are designed for broad compatibility with popular automation platforms and protocols:

• Wi-Fi automation systems
• Z-Wave products
• Home Assistant integration
• Google Home
• Amazon Alexa
• smart building ecosystems

International Growth and Recognition

Shelly has become one of Europe’s fastest-growing IoT brands and has received multiple international awards and recognitions:

• Forbes Business Awards 2022 – “Deal of the Year”
• Residential Tech Innovation Awards 2021
• Best of IFA Award 2019
• EC&M Product of the Year Award 2021
• Amazon’s Choice recognition for Shelly 1

Applications

• smart homes and apartments
• commercial buildings and offices
• energy efficiency projects
• technical automation systems
• DIY smart home installations
• remote monitoring solutions

Market Position

Shelly is recognized for combining compact design, advanced functionality and broad compatibility with accessible pricing.

• compact hidden-installation modules
• strong Home Assistant support
• professional and DIY compatibility
• European smart automation brand

Manufacturer Information

Producer: Shelly Europe Ltd.
Address: Cherni Vrah Blvd. 103, 1407 Sofia, Bulgaria
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.