Salewa – Alpine Equipment and Technical Outdoor Gear

Salewa is an Italian-based alpine brand specializing in technical mountaineering equipment, clothing, and footwear. With strong roots in the Dolomites, the brand focuses on performance, innovation, and functional design for mountain environments. Salewa products are available in Latvia through Lynxgear.lv.

Combining decades of experience with modern technologies, Salewa develops reliable solutions for demanding alpine and outdoor activities.

Heritage and Development

Salewa was founded in 1935 in Munich, originally producing leather goods. Over time, the company expanded into mountaineering equipment, gaining recognition with innovations such as adjustable crampons and tubular ice screws. Since 1990, Salewa has been part of the Oberalp Group, with headquarters in Bolzano, Italy. The brand has grown into a global player in alpine sports, present in more than 30 countries and continuously expanding its product categories, including footwear and technical apparel.

Production and Quality

Salewa emphasizes advanced product development, combining in-house testing with real alpine conditions. Its equipment is designed and validated through field use by professional climbers and mountaineers. The brand focuses on lightweight construction, durability, and performance, supported by continuous research and development.

Product Range

• Mountaineering and climbing equipment
• Technical outdoor clothing and insulation layers
• Footwear for hiking, trekking, and alpine use

Key Strengths

Salewa is known for its alpine expertise, innovative technologies, and strong connection to mountain sports. The brand combines traditional knowledge with modern engineering to create efficient and reliable gear. Its focus on lightweight solutions and ergonomic design supports performance in challenging environments.

Use Cases

• Mountaineers, climbers, and alpine professionals
• Hikers, trekkers, and outdoor enthusiasts

Sustainability / Innovation

Salewa invests in sustainable materials and technologies, including natural insulation such as Tirolwool® and environmentally friendly Alpine Hemp fabrics. The brand also promotes responsible production through its Salewa Committed program, which highlights products with reduced environmental and social impact.

Position in the Market

Salewa operates in the mid to premium segment, offering technical alpine equipment known for quality, innovation, and performance.

Manufacturer Information

Brand: Salewa
Company: Salewa (Oberalp Group)
Address: Via Waltraud Gebert Deeg 4, 39100 Bolzano (BZ), Italy